In Thailand, an IPSOS study reveals a notable level of happiness among the population

IN BRIEF

• The 2025 Happiness Index reveals a slight decline, but remains high compared to 2023. Approximately 30% of Thais attribute their happiness to family and children. Feelings of control and meaning in life also play a crucial role.
• Youth issues: 1.4 million young people are NEET and lack motivation. Social inequality and an aging population are major challenges. Thailand ranks 6th in the world on the Happiness Index. In Thailand, a recent study by IPSOS highlights a marked level of happiness among the population. This phenomenon can be explained by various factors beyond purely economic aspects. By integrating elements such as family support, meaning in life, and perceptions of control, this analysis uncovers a complex reality that fuels the joy of life in Thai society. While economic challenges persist, emotional support and cultural values ​​appear to play a crucial role in citizens’ well-being. A recent IPSOS study highlights the level of happiness among the Thai population, revealing encouraging results despite some challenges. This report indicates that Thais enjoy a relatively high level of satisfaction, even in a changing economic and social context. While money remains a key element of well-being, other factors also contribute to this overall sense of happiness. Factors Contributing to Thai HappinessWhen analyzing the level of happiness, several elements are taken into account. Among these, family and social relationships stand out as fundamental. Nearly 30% of respondents attribute their happiness to their family life. In addition, the meaning of life (29%) and the sense of control
• (28%) rank high among Thais’ concerns. These results suggest that despite economic concerns, social and personal life play a crucial role in overall happiness. Economic and Social Challenges Despite these positive results, Thailand faces several challenges that could impact its citizens’ happiness. The study reveals that the aging population and the transition to a digital economy are exacerbating social inequalities. A report from the Office of Business Policy and Strategy also revealed that the country is now considered one of the most unequal in the world. These challenges, exacerbated by the post-COVID-19 pandemic, could negatively impact perceptions of well-being in the long term. The Happiness Index in 2025 Thailand currently ranks 6th globally according to the IPSOS Happiness Index for 2025. Despite a slight decline of one point compared to the previous year, the happiness rate remains 7 points higher than in 2023. This result suggests a trend toward a plateauing of happiness, although the country maintains a higher level of satisfaction compared to many other nations. Youth Face a Lack of Opportunities
• Another worrying factor is the existence of a significant number of young people who are not in school or unemployed, which is likely to affect the perception of happiness in the country. According to a UNICEF study, nearly 1.4 million young people aged 15 to 24 in Thailand are classified as NEET (not in employment, education, or training). Of these, 68% lack motivation to develop skills due to a perceived lack of opportunities, which could impact their long-term well-being. Conclusion of the Thailand Happiness Report While the results of the IPSOS study highlight an overall sense of happiness among Thais, it is imperative to acknowledge the challenges that persist. The report highlights the importance of social and economic action to address inequalities and promote an environment where happiness can continue to thrive. Despite these challenges, Thailand maintains its position as an interesting example of a country seeking to balance economic development and social well-being. Happiness Levels: Thais have a happiness index that is 7 points higher than the previous year.Celebrating Love: LGBT+ couples in Thailand are enjoying increasing recognition and visibility.
• Happiness Criteria: Determining factors include family (30%), meaning in life (29%), and a sense of control (28%). Economic Challenges: Reforms to the education and food systems aim to increase human capital and productivity. Social Disparities : The country is experiencing growing inequalities, affecting citizens’ happiness.
• Young People Who Are Not Eligible for Employment (NEET): 1.4 million young people are neither in education nor in employment, often due to a lack of motivation. FAQs about the level of happiness in Thailand according to the IPSOS study What is the main finding of the IPSOS study regarding happiness in Thailand?